Case study — Energy drink

Voltix.

Proof the pipeline bends to any brand voice: a high-voltage launch film — carbon fibre, lightning, cans in streaking light — plus a 24-frame campaign set that gives each of five flavours its own world, from aurora and ice cave to lava field and night city, out to athlete key visuals and roadside out-of-home. The opposite end of the mood spectrum from Vespera, in the same broadcast-ready format.