Case study — Watches
Aurelius.
A steel automatic, shot the way a watch brand would shoot it. A launch film and a 14-frame set — radial dial brushing, applied indices and a red-tipped seconds hand, held through macro detail, studio pack shots and out-of-home, all under one raking light and a black field.
1 film
14 stills
Macro to out-of-home
16:9 broadcast master
The film
The automatic, in motion.
Hover to preview, click to open fullscreen — sound on.
Aurelius — launch film:15 · 16:9
The stills
Every angle, held.
Next step